We are Sofia Moore

Sofia Moore AB was founded in in Stockholm, Sweden during the spring of 2012 by us; Alexander, Sanna, and David.

The idea behind Sofia Moore was born when Sanna couldn’t find an affordable dress with a good fit for a university ball. With that in mind we looked at what retailers on- and offline were doing and simultaneously started drafting our own business plan. Already from the start we decided to focus on tailor made dresses. This means that we can guarantee a better fit compared to companies selling fixed sizes, something which makes a real difference for formal dresses.

Since inception Sofia Moore has grown rapidly, much thanks to our amazing customers spreading the word to their friends and family. A lot of times we receive pictures of happy customers wearing our dresses to their big events which give us that extra energy boost to work hard at improving our products and services. In addition to our headquarters in Sweden we now have our own design studio with around 40 dressmakers in Sri Lanka and we have expanded to more geographical markets, like the rest of Scandinavia and Europe. During the past years we have also broadened our product range to include wedding, bridesmaid and cocktail dresses alongside our wide variety of formal dresses.

We have big visions for the future and we’re working hard to become your top choice the next time you need to buy a dress. We hope you will find the perfect piece here on our site and that we get to play a part at your next big event.

Don’t hesitate to contact us if you have any questions, we are happy to help.

The Sofia Moore team

Detaljbilder från vår designstudio.

Detail pictures from our designstudio.

Alexander håller ett paraply under en photoshoot.

Alexander with one of our models.

En av våra modeller provar Sommerville dress

One of our models are trying Sommerville dress.

How it works

Beställ gratis tygprover

1. Choose dress design and color

Choose a dress from one of our three collections. All designs are available in 19 elegant colours. (Please note that our different materials have different color shades)

Order swatches!

Välj din klänningsmodell

2. Add your measurements

Add your exact measurements by following the instructions in our Measurement Guide. For the ultimate fit we recommend you to take the measurements wearing the same underwear you are going to use under the dress.

Fyll i dina mått med hjälp av vår måttguide

3. Fill in you preferred delivery address and make the payment

Fill in your preferred delivery address and make the payment using Visa, Mastercard or Paypal.

Våra skräddare syr upp din klänning

4. Our skilled tailors handcraft your unique dress

As soon as we have your measurements the process of crafting your dress begins. Our skilled tailors cut the fabric according to your measurements in order to create a unique dress with the perfect fit just for you.

Vi skickar din klänning snabbt och enkelt

5. We deliver worldwide within 15 days free of charge

Our logistics partner delivers the package straight to your door, office or university depending on what suits your busy schedule best.

Vi skickar din klänning snabbt och enkelt

6. We guarantee a perfect fit

We continue to feel responsible for our products after they are shipped. If a measurement turns out to be incorrect, you have the opportunity to adjust your dress at a local tailor. We call this our perfect fit guarantee, you can read about ithere.